Whether you’re a colour junkie or prefer a hidden pop of color – dare #colorfulhair, the new hair norm. Play with color like you play with make-up! Dial it up with ultra-bright vibrant shades, such as Iced Mint; the hottest colour of the year! Dial it down using Crystal Clear to create softer whimsical, pastel tones. Mistake proof tailored look only guaranteed by a pro, lasts up to 15 shampoos (may vary depending on the type of shade/ effect chosen, color depth and porosity of the hair fiber) and leaves your hair feelings conditioned and ultra-soft. DISCOVER THE #COLORFULHAIR RANGE!