Majirel Permanent Haircolor

Majirel Permanent Haircolor services are formulated with Ionene G and Incell technology. Majirel is the first permanent crème haircolor that treats hair from the core to the surface for long-lasting, radiant color with brilliant shine, capable of providing perfect coverage of up to 100% white hair and superior resistance to fading

INOA Ammonia Free Permanent Haircolor

INOA, a breakthrough, revolutionary, and innovative ammonia-free haircolor service, uses the power of oil to maximize the effectiveness of processing haircolor. INOA creates a color more beautiful than ever: pure, intense, and vibrant. Additionally it reinforces coverage up to 100%, while hair provides 6 weeks of intense hydration and nutrition

DIA Light & DIA Richesse Demi Permanent Haircolor

DIA light and DIA richesse are both demi-permanent haircolor, offering quick, predictable, and customized results with no ammonia rich tones and incredible shine.


Whether you’re a colour junkie or prefer a hidden pop of color – dare #colorfulhair, the new hair norm. Play with color like you play with make-up! Dial it up with ultra-bright vibrant shades, such as Iced Mint; the hottest colour of the year! Dial it down using Crystal Clear to create softer whimsical, pastel tones. Mistake proof tailored look only guaranteed by a pro, lasts up to 15 shampoos (may vary depending on the type of shade/ effect chosen, color depth and porosity of the hair fiber) and leaves your hair feelings conditioned and ultra-soft. DISCOVER THE #COLORFULHAIR RANGE!

ColorfulHair Flash

L’Oreal Professionnel introduces Pro Hair Make-up. Now your colorist becomes your Hair Make-Up Artist with Colorfulhair Flash. With its 11 make-up shades, Colorfulhair Flash make all kinds of hair looks possible. Removable with shampoo and visible on all hair with anti-transfer! What will be your occasion? Halloween. Festival. Prom Day. Concert. Fashion Week. Birthday. Wedding. Valentine’s Day and many more !